June 27, 2022
Missha and Mediheal go big in the Japanese beauty market.
Korean cosmetic brands are making a blast in Japan. Able C&C announced on the 11th that Missha Cushion Foundation has surpassed 20 million cumulative sales in Japan. It is gaining popularity as the sales reached 20,260,000 units (as of the end of December last year) in 5 years and 3 months since it first launched cushion products in the Japanese market.Missha entered the Japanese foundation market by releasing a new product M Magic Cushion in September 2015. In the Japanese market, where cushion-type foundations were unfamiliar at the time, sales surged immediately after launch due to word of
SK cosmetics industry accelerates its entry into e-commerce market of Southeast Asia
Thecosmetics industry of South Korea has its sights set on making new breakthroughsin Southeast Asia’s e-commerce market. Although the cosmetics industry alsosuffered a direct hit from the on-going COVID-19 pandemic, the industry isseeing demands for its products rapidly increasing overseas. The popularity ofK-pop artists such as BLACKPINK is also helping to fuel this increase in demand.In particular, Indonesia and Malaysia have stood out as emerging markets as theyounger generation make up a large portion of each country’s population andthey have great interest in K-beauty and mobile shoppi
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