LF’s Hazzys to enter Southeast Asia's largest online shopping platform Shopee

기사입력 : 2021-04-06 10:52

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Hazzys Brand Mall on Shopee. Provided by LF; resale and DB storage prohibited
Lifestyle Brand Company LF announced Monday that its flagship fashion brand, Hazzys, has established an official brand mall on Shopee Singapore, the largest online shopping platform in Southeast Asia.

This brand mall is in the form of a shop-in-shop (store within the store), and is a first comprehensive mall that showcases men's and women's fashion, accessories, and golf wear among Korean fashion brands.

Shopee has 600 million users in seven Asian countries, including Singapore, Thailand, Philippines, Vietnam and Taiwan. As of last year, more than 10 million vendors entered the store, and the total number of orders and transactions amounted to 2.8 billion and 40 trillion won, respectively.

Sang-gyun Kim, Vice President of LF Fashion Business Department, said, "Following Singapore, where online shopping is rapidly popularizing, we will facilitate entry into other major Southeast Asian countries including Indonesia to promote Hazzys as a representative K-fashion brand."

By Global Economic reporter Hee-jin Yeon