‘Soju Syndrome’ in Thailand… Exports of Hite Jinro in the first half of the year tripled

기사입력 : 2021-07-22 09:24

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Hite Jinro has continued to globalize Soju in Thailand market.

Hite Jinro announced on the 21st that its export performance increased three times and recorded $1.55 million in the first half of this year.

Its overseas performance has steadily grown by 30% annually over the past 4 years from 2016 to 2020.

Hite Jinro released its soju products, Chamisuel and fruit flavor liquors at Thai local retailing supermarkets, Big C and Makro, and has targeted local market by expanding new product lines such as Chamiseul strawberry and launching exclusive products and promotional events.

By Global Economic Reporter Son Min Ji