Dalgona becomes popular with ‘Squid Game’ sensation… Halloween costumes are also selling like hot cakes

기사입력 : 2021-10-12 09:29

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Distribution industry is enjoying the unexpected peak due to the popularity of Netflix original series ‘Squid Game.’ Sales of game items such as dalgona candy, slap-match, and beads significantly jumped, and sales of snacks and ramen products which contain squid also increased. Ahead of Halloween, masks and costumes of ‘Squid Game’ are also gaining popularity.

According to the online marketplace G market, sales of dalgona kits, which appeared in the survival game of Squid Game, increased 610% compared to the previous month, from 17th of last month, when the Squid Game was released, to the 6th of this month. Sales of slap-match and track suits increased 95% and 89% respectively, and beads also increased 11%.

During the same period, sales of dalgona kits surged 717% in Auction, and slap-match and beads increased 490% and 360% respectively.

Ahead of Halloween, sales of costumes and event wear with Squid Game keywords increased 36% and 150% in G market and Auction, respectively. In particular, party masks with △□○ symbols increased 650% and 121%.

As kids’ games gain attention, old school snacks which were eaten at the stationery store have also emerged.

According to the convenient store chain CU, sales of jjon-deu-gi and Danjjak candy increased by 51.2% and 33.0% respectively. Apolo (30.6%), Kkoedolyi (25.8%), and Batdoorung (24.2%) snacks also sold more than usual. Although they did not appear in the Squid Game, sales of Squid / Peanut Snack (24.1%) and Squid House Snack (26.9%) rose.

Increased sales of ramen and snacks containing squid are notable. Even though they did not appear in the Squid Game, according to the SSG.com, sales of ramen and snack products containing squid increased by 24% and 62% year-on-year, respectively.


By Global Economic Reporter Seong-eun Kim ; translate by Gounee Yang